How Smart Governments Listening to you and addressing your Grievances through technology
Social media has become an integral part of our lives. Millions of people use platforms like Facebook, Twitter, and Instagram to connect with friends and family, share information, and discover new products and services. Social Media is a powerful tool that can help governments and businesses increase their reach and engagement, cost-effectively promote their products and services, gain real-time feedback and insights, manage crisis, and promote transparency and accountability.
Social Media platforms generate a huge volume of data every day. It is challenging to monitor and analyze all the data, particularly for large organizations. In addition, information spreads rapidly and it is important to monitor social media in real-time to stay on top of emerging trends and potential crises. Further, Social media platforms collect and store user data, including personal information. It is important to ensure that monitoring activities are compliant with data privacy laws and do not infringe on user privacy.
Social Media can be a breeding ground for rumors and false information. It can be challenging to identify and filter out inaccurate or misleading content. Social media is a global phenomenon, and users communicate in many different languages. It can be challenging to monitor and understand content in languages that you may not be familiar with. Lastly, Social media conversations can be complex and nuanced. It can be challenging to understand the context of a particular post or conversation without analyzing it in the broader context of the user's profile, social network, and other external factors.
Hence, Digital and Social Media Listening is important despite challenging to understand public opinion, identify emerging trends, respond to crises, and improve engagement with citizens. By harnessing the power of Digital and Social Media, governments can better serve the needs of their citizens and create more effective policies and programs
Given these challenges and importance, Government of Punjab placed an Order to Design and Develop a Solution to Listen to Social Media and News Agencies; conduct its Sentiment analysis through Natural Language Processing (NLP) and Machine Learning algorithms to sense public perception, understand their needs and take appropriate corrective actions.
Sentify, our Digital Media and Social Media Listening and Sentiment analysis Tool was deployed to listen to all the News/Stories from various News Agencies and Social Media Networks such as Facebook, Twitter, Instagram etc. and conduct its Sentiment analysis. Sentify helped Government of Punjab to segment News and Posts into Positive, Negative or Neutral based on Natural Language Processing and Machine Learning Algorithms and also segment them into respective Department and District, City, Block and Village so as corrective action could be taken at appropriate level. Sentify also helped the Government to retrieve insights related to specific Government Scheme, Policy, Decision or Crisis.
Sentify also helped the Government to track News/Stories and its Sentiment related to specific Government Office, Dignitary or Influencer Sentify also helped Government to reaction/feedback from respective Department/Team on a News/Story and post the follow up against the reaction.